Privacy Policy

Enterprise Transformation Institute, Inc. ("ETI," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, contact us, or use our services. It also describes the privacy rights available to residents of California and other jurisdictions.

• 1. Information We Collect
• 2. How We Use Your Information
• 3. Text Messaging (SMS) Information
• 4. How We Share Information
• 5. Cookies and Tracking
• 6. Data Retention
• 7. Data Security
• 8. Your Privacy Rights
• 9. California Privacy Rights (CCPA/CPRA)
• 10. Children's Privacy
• 11. Changes to This Policy
• 12. Contact Us

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information you provide

• Contact details such as your name, email address, phone number, and the subject and content of messages you send through our contact form.
• Communications you send to us by email, phone, or text message.

Information collected automatically

• Usage and device data such as IP address, browser type, pages viewed, and the dates and times of your visits, collected through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the services you request;
• Send appointment reminders, callback confirmations, and payment receipts (including by text message, where you have opted in);
• Operate, maintain, and improve our website and services;
• Comply with legal obligations and enforce our agreements.

3. Text Messaging (SMS) Information

If you opt in to receive text messages, we collect your phone number and a record of your consent. We use this information solely to send you the categories of messages you agreed to receive — appointment reminders, callback confirmations, and payment receipts. Message and data rates may apply, and message frequency varies. You may opt out at any time by replying STOP, or reply HELP for assistance. See our SMS Terms & Conditions for full details.

4. How We Share Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers who perform functions on our behalf (such as website hosting, email delivery, and SMS message delivery), bound by obligations to protect your information;
• Legal and safety purposes, when required by law, subpoena, or to protect the rights, property, or safety of ETI or others;
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to this Privacy Policy.

As stated above, mobile phone numbers and SMS consent are never shared with third parties or affiliates for marketing purposes.

5. Cookies and Tracking

Our website uses cookies to enhance your browsing experience, serve relevant content, and analyze site traffic. You can accept or decline non-essential cookies through the banner presented on our website, and you can control cookies through your browser settings. Some features may not function properly if cookies are disabled.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain processing. To exercise any of these rights, contact us using the details in the "Contact Us" section below. We will not discriminate against you for exercising your privacy rights.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, provides you with the following rights:

• Right to know what personal information we collect, use, disclose, and (if applicable) sell or share about you;
• Right to delete personal information we have collected from you, subject to certain exceptions;
• Right to correct inaccurate personal information;
• Right to opt out of the sale or sharing of personal information. ETI does not sell or share personal information as those terms are defined under California law;
• Right to limit the use of sensitive personal information;
• Right to non-discrimination for exercising your privacy rights.

To exercise these rights, submit a request using the contact information below. We will verify your request by matching the information you provide with the information we have on file, and we may ask for additional information to confirm your identity. You may designate an authorized agent to make a request on your behalf.

10. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted to this page, and the "Last updated" date above will reflect the most recent revision. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Enterprise Transformation Institute, Inc.
5470 Kietzke Lane, Suite 300, Reno, NV 89511
Phone: 1-800-842-2842
Email: mcaracter@yeseti.com